If you compare orders of the B777 and the A330/340/350 you will see, that Boeing has beaten Airbus already.
No one wants the A340-300 anymore (exept Finair

) also the A340-600 is not the cashcow they expected and the A340-500......no orders.
IMO Airbus will get big trouble in the future. A380 wont create profit pretty soon (maybe never) A340´s time is over and if they really built the A350 the A330 will be also history.
Airbus has to realize that the times of the 4 Holers are gone. With 180min or even higher ETOPS Operations they are senseless.
Oil is getting more and more expensive. Fuelconsumption will be the buying argument No1.