Lite:
I agree in full with your post!
Apart from the "Italian way" to run an airline and being financially sound, I firmly believe that to be successful in this very difficult industry you must have these three following "magic" things and, on the top, be able to play across the EU:
(i) product (what the market wants, value for money)
(ii) visibility (brand, etc.)
(iii) placing power (in the markets)
and here in Europe only two airline have the above: FR and easy.
That's it. All other LCCs, including Air Berlin, are still local players, even if, in some cases, important players.
As far as Go is, actually was, concerned I believe they missed a huge opportunity, but their origin was the limiting factor ...
Back to Volareweb and to FLC most recent post:
Volare Group problems are bad management problems.
Full stop, end of story, and they were all over 18 years old.
We will see if they have learned form the mistakes they did.
As far as load factor is concerned, it might be that now has approached the 75% figure, but this does not mean ...profits!